MOUNTAINLIKERS: «A new approach to the future»


For more than two decades, the World Tourism Organization (UNWTO) and the Principality of Andorra have been working for the development of snow and mountain tourism. Today, after the hard hit that our economy has gone through, particularly the tourism sector, it is essential that all stakeholders involved in the sector collaborate to recover and restart tourism, working on tourism in mountain areas towards a more sustainable and inclusive future.

Andorra is nature par excellence. 92% of the surface of Andorra is natural space, only 8% is developable, increasing the concern for the care of the environment. Preserving the environment is essential to offer authentic experiences in natural settings and facilitates respectful and responsible tourism activities. At the same time, sustainable tourism contributes to the economy, to local consumption, improving the tourist experience.

At the same time, the pandemic has accelerated key trends in tourism development such as digitalization and the demand for new, more local, authentic and sustainable experiences.

The 11th World Congress will focus on the recovery of tourism and on an approach to the future focused on understanding the tourist, preserving resources and ensuring well-being, addressing issues such as innovation, sustainability and digital transformation, and will explore topics such as:

• Reactivation and new trends in Tourism
• Artificial intelligence and ICT for the evolution of tourism contributing to sustainability
• The environment and the development of responsible, sustainable and inclusive destinations
• Health and wellness