12TH WORLD CONGRESS ON SNOW, MOUNTAIN AND WELLNESS TOURISM
12TH WORLD CONGRESS ON SNOW, MOUNTAIN AND WELLNESS TOURISM
Join Zoom Streaming!
We cannot allow anyone to miss these masterful interventions, so if your schedule does not allow you to travel to Andorra, we invite you not to miss all the interventions that will take place at the Andorra la Vella Convention Center on the 20 and on March 21. We are waiting for you in the digital universe! Are you going to connect?
Mountainlikers Zoom meeting link: GMT +1, Central European Time
SAVE THE DATE
MOUNTAINLIKERS: “Sustainability and wellbeing, the keys to mountain tourism”
The World Congress on Snow, Mountain and Wellness Tourism is an initiative of Andorra’s 7 Communes, the Government of Andorra, and the World Tourism Organization, aimed at setting up a permanent discussion forum on the development and sustainability of tourism in mountain areas. It is held every two years and is organised by each Commune in rotation.
Since its inception in 1998, the Congress has focused on the most innovative topics of the time, deriving from the analysis of touristic and social trends, the economic situation, and the development of communication and analysis tools.
For this reason, and supported by the increase in participants at each edition, the World Congress on Snow, Mountain and Wellness Tourism in Andorra has become an international benchmark for the exchange of knowledge regarding trends, tools, and opportunities for tourism development in mountain areas.
MESSAGE FROM THE MINISTER
Dear participants,
During the last edition of the World Congress on Snow and Mountain Tourism in 2022, the theme addressed was the recovery of tourism after the pandemic, under the title “A new approach to the future”. Today, after hard work by public administrations to encourage and help the sector, and after seeing how local businesses have handled this situation, not without difficulty, we can say that the tourism sector has faced this enormous crisis, showing great resilience. We must continue our efforts to strengthen the tourism sector and continue its contribution to the economies of mountain areas.
Not without effort, the Principality of Andorra, in this period of recovery, thanks to its privileged natural wealth and its wide variety of activities in a healthy environment, recorded an increase in overnight stays, exceeding for the first time 10 million nights per year.
Messages, UNWTO Secretary-General Zurab Pololikashvili
According to research carried out by UNWTO and FAO, mountain tourism accounts for between 9 and 16% of international tourist arrivals worldwide. That means that as many as 375 million tourists visited mountain tourism destinations in 2019 alone. But we cannot forget that for many communities, tourism is more than numbers; tourism is their livelihood, and as such, we have a shared duty to ensure the return of international travel brings inclusive and sustainable opportunities for all.
Promoting sustainable practices can increase and diversify household incomes, enhance job opportunities, build robust micro-economies and revitalize products and services. At the same time, it can build resilience and protect the fragile mountain ecosystems and their unique heritage. Achieving this will require ensuring that communities are at the heart of mountain tourism development. They are undoubtedly best-placed to measure and manage the impacts of tourism in mountains, as well as the adequate management of resources, and to develop a definition of sustainable tourism planning and management policies and strategies.
Greetings from the Mayor of Encamp, Laura Mas Barrionuevo
This year, Encamp takes over and is the host parish of the 12th Congress on Snow, Mountain and Wellness Tourism and I feel especially proud, as mayor, that it is in the edition where the theme is sustainability and well-being. The sustainability of our parish and the well-being of our tourists are the cornerstone of our tourism strategy. A parish where the towns of Encamp and Pas de la Casa live and enjoy surrounded by nature, mountains and landscapes that form one of our main tourist attractions.
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