Greetings from the Minister
Dear participants,
On 10 March 2020 we had to postpone the Snow and Mountain Tourism World Congress due to the health emergency caused by the SARS-CoV-2 pandemic. I am pleased to announce that the organisation of this Congress has been reactivated thanks to the involvement of the seven municipalities (Comuns) and the Government of Andorra, and the World Tourism Organisation (WTO). Canillo will be the host parish for this eleventh edition.
You all know that tourism has been one of the sectors most affected by the pandemic and that the consequences for our economy have had a huge impact on the commercial fabric and jobs, although it is true that the resilience of our sector has helped us to be innovative, to rethink everything we had consolidated with effort and time, and to listen to the demands of tourists and take care of them, knowing that health, protocols to prevent the spread of COVID-19, screening and vaccination are some of the key elements that allow us to look to the future with some optimism.
The pandemic has forced us to transform business management by applying new technologies more than ever, to reinvent ourselves, to change consumer habits, to work to regain the confidence of travellers and, ultimately, to reverse the effects caused by the pandemic as best we can.
For this reason, it is essential that, against the sharp decline in one of the most important sectors of the world economy, such as tourism, we meet again during the Congress, and that we have the opportunity to address and debate on the issues that will help us to reactivate tourism and design the post-pandemic model or models.
Andorra has learned to adapt, and since 13 March 2020 has led all efforts to find a balance between health and economy. From the outset, the health of citizens has been a priority, while protocols have been defined to ensure maximum safety for visitors. On the other hand, the Andorran authorities have approved an unprecedented set of economic measures to help the economic fabric and guarantee employment. These and other actions by society as a whole allow us to anticipate a good reactivation of tourist activity.
The economic recession poses complex challenges to the tourism sector, and it is essential to contribute and cooperate between all the actors involved for the recovery of this sector. Thus, having tourism professionals and experts at the Congress guarantees that the issues that will shape the future of mountain tourism will be discussed.
There’s no doubt that sustainability, environment, health and wellness, digital transformation, artificial intelligence and new trends in tourism are topics that interest us all and that we want to discuss during the two days of the Congress.
I want to encourage you to visit us and participate in this Congress, where experts will share their valuable experiences and give us tools to strengthen mountain tourism destinations.
We look forward to seeing you there!
Jordi Torres Falcó

Greetings from the Minister

Dear participants,
On 10 March 2020 we had to postpone the Snow and Mountain Tourism World Congress due to the health emergency caused by the SARS-CoV-2 pandemic. I am pleased to announce that the organisation of this Congress has been reactivated thanks to the involvement of the seven municipalities (Comuns) and the Government of Andorra, and the World Tourism Organisation (WTO). Canillo will be the host parish for this eleventh edition.
You all know that tourism has been one of the sectors most affected by the pandemic and that the consequences for our economy have had a huge impact on the commercial fabric and jobs, although it is true that the resilience of our sector has helped us to be innovative, to rethink everything we had consolidated with effort and time, and to listen to the demands of tourists and take care of them, knowing that health, protocols to prevent the spread of COVID-19, screening and vaccination are some of the key elements that allow us to look to the future with some optimism.
The pandemic has forced us to transform business management by applying new technologies more than ever, to reinvent ourselves, to change consumer habits, to work to regain the confidence of travellers and, ultimately, to reverse the effects caused by the pandemic as best we can.
For this reason, it is essential that, against the sharp decline in one of the most important sectors of the world economy, such as tourism, we meet again during the Congress, and that we have the opportunity to address and debate on the issues that will help us to reactivate tourism and design the post-pandemic model or models.
Andorra has learned to adapt, and since 13 March 2020 has led all efforts to find a balance between health and economy. From the outset, the health of citizens has been a priority, while protocols have been defined to ensure maximum safety for visitors. On the other hand, the Andorran authorities have approved an unprecedented set of economic measures to help the economic fabric and guarantee employment. These and other actions by society as a whole allow us to anticipate a good reactivation of tourist activity.
The economic recession poses complex challenges to the tourism sector, and it is essential to contribute and cooperate between all the actors involved for the recovery of this sector. Thus, having tourism professionals and experts at the Congress guarantees that the issues that will shape the future of mountain tourism will be discussed.
There’s no doubt that sustainability, environment, health and wellness, digital transformation, artificial intelligence and new trends in tourism are topics that interest us all and that we want to discuss during the two days of the Congress.
I want to encourage you to visit us and participate in this Congress, where experts will share their valuable experiences and give us tools to strengthen mountain tourism destinations.
We look forward to seeing you there!
Jordi Torres Falcó