The World Congress on Snow, Mountain and Wellness Tourism of Andorra is much more than a professional gathering. It is an international space for knowledge exchange, promoted by the Government and the seven Comuns of Andorra together with UN Tourism, with the aim of consolidating an open and innovative forum for debate on the future of tourism in mountain territories.

With a trajectory that began in 1998 and a biennial format, this event has become a leading meeting point for institutional representatives, business leaders, experts, academics and tourism professionals, offering a space for dialogue, collaboration and the generation of new ideas.

Each edition provides an opportunity to analyse trends, share best practices and showcase success stories that address global challenges and the new demands of travellers, thus helping to promote a more competitive and sustainable mountain tourism.

The topics addressed at the Congress have evolved over the years to adapt to major social and economic transformations, as well as to changing market dynamics. 

This year, the Congress focuses on the transformation of mountain tourism in the face of changes driven by digitalisation, artificial intelligence and new technologies. It will explore how to harness the creative and operational potential of these tools without losing the essence of the territories or their balance with nature. There will also be reflections on the ethical use of artificial intelligence in content creation, responsible data management and the role of algorithms in the perception and promotion of destinations.

At the same time, the Congress will highlight the importance of emotional well-being, mindful disconnection as key elements to counteract hyperconnectivity and foster a more human and authentic experience. In mountain environments, these trends encourage the rediscovery of silence, stillness, and a deep connection with oneself and with nature.

With the growing support and participation of international specialists and an ever-increasing number of attendees, the Congress has become a must-attend event on the calendar. It is a space where ideas are generated and new opportunities arise for a more competitive, responsible and people-centred mountain tourism.

With each edition, Andorra reaffirms its role as a destination and international meeting point of reference for all those who wish to rethink and shape the future of mountain tourism.