Greta Erschbaumer
Greta Erschbaumer is a researcher at the Eurac Research Center for Advanced Studies in Italy. She holds a Master's degree in Tourism and Regional Planning from the Catholic University of Eichstätt-Ingolstadt in Germany and a Master's degree in Strategic Tourism Management from the SKEMA Business School in France. She has participated and collaborated as a manager in different projects related to tourism and regional development aimed at the development of mountain areas. She is currently involved in the development of the South Tyrol Observatory on Sustainable Tourism (STOST) in Italy.
Synopsis:
The Observatory of Sustainable Tourism of South Tyrol
Manage resources responsibly and measure impact through continuous data monitoring
The South Tyrol Observatory for Sustainable Tourism (hereinafter STOST) has been part of the International Network of Sustainable Tourism Observatories of the World Tourism Organization (UNWTO) since October 2018, a network of organizations that monitor the economic, environmental and social impact of tourism at regional level. The initiative is based on UNWTO's long-standing commitment to sustainable and resilient growth of the tourism sector through measurement and monitoring, supporting evidence-based tourism management. The observatory is rooted in a deep reflection on the meaning of sustainability in tourism, as well as an applied approach to measuring it in the South Tyrol region. The presentation will focus on some thematic areas of the first year of monitoring, focusing on all pillars, i.e. social, economic and environmental sustainability. The richness of the data and the specific assessment of issues such as mobility and landscape diversity in South Tyrol allow the region to be interpreted as a best practice for monitoring sustainability in many other areas of the world.
