Alex has a degree in computer science from Moscow PhysTech and an MBA from British Open University. He started his career as a software developer for the Soviet Mars program "Phobos" in 1988. After Perestroika he worked as a business consultant for EBRD followed by working in cryptography as he developed one of the first implementations of VPN/IPsec. In 2004 I launched the car navigation industry in Russia which I sold in 2006 to TomTom. In 2009 Alex took control of the High Speed Rail line construction between Moscow and St. Petersburg. In 2011 Alex founded

the izi.TRAVEL platform, with the ambitious goal to change the way people learn this world when they travel. izi.TRAVEL now is the largest storytelling platform with 12,000 city guided tours and 2,500 museums. Alex lives in Amsterdam.

Synopsis:

As a DMO, or a hotel, or a bus company, you might have the feeling of "being left behind" when you hear the terms "big data", "virtual reality", or "artificial intelligence". I would like to help you here: all these terms have nothing to do with your business. We will explore with you how the digital revolution replaces the "good old tour operator business" with a complicated value chain, where your role is to provide local content and promotion to global apps and services (eg Apple Siri, Google Maps or TESLA car) via specialized platforms. It is the task of those apps and services to deal with artificial intelligence, big data and other stuff. Understanding and finding your natural place in this value chain is the most sustainable strategy. Establishing powerful relationships within your partners in this new eco-system is the way to survive in the digital revolution. I will demonstrate it with numerous cases which we have had around the world.

Alex holds a computer science degree from PhysTech University in Moscow and an MBA from the British Open University. He began his career in 1988 as a software developer for the Soviet program "Phobos" on Mars. After Perestroika, he worked as a business consultant for the EBRD, then in the field of cryptography where he developed one of the first implementations of VPN/IPsec. In 2004, he launched the automobile navigation industry in Russia, which he subsequently sold in 2006 to TomTom. In 2009, Alex took control of the construction of the high-speed train line between Moscow and Saint-Petersburg. In 2011, Alex founded the platform izi.TRAVEL, with the ambitious objective of changing the way people discover the world through their travels. izi.TRAVEL is now the largest storytelling platform with 12,000 guided tours and 2,500 museums. Alex lives in Amsterdam.

Synopsis:

As a DMO (destination management organization), or hotel, or bus company, you may have the feeling of being left behind when you understand the terms "massive data", "realité virtuale", or "artificial intelligence". Je souhaiterais ici vous aider : tous ces termes n'ont rien à voir avec votre activité. We will explore with you how the digital revolution replaces the "good old travel agency" with a complicated value chain, where your role is to provide local content and promote global applications and services (eg Apple Siri, Google Maps or the TESLA car) via specialized platforms. This is the role of these applications and services to manage artificial intelligence, massive data and other issues. Understanding and finding your natural place in this value chain is the most durable strategy. Establish powerful relationships with your partners in this new ecosystem to survive the digital revolution. I will demonstrate it with numerous cases present in the entire world.

Álex holds a computer science degree from the University of PhysTech in Moscow and an MBA from the British Open University. He began his career in 1988 as a software developer for the Soviet "Phobos" program on Mars. After Perestroika, he worked as a business consultant for the EBRD and then in the field of cryptography where he developed one of the first implementations of VPN/IPsec. In 2004, he launched the navigation industry in Russia which he sold in 2006 to TomTom. In 2011, Alex took control of the construction of the high-speed railway line between Moscow and Saint Petersburg. In 2011, he founded the izi.TRAVEL platform with the ambitious goal of changing the way people discover the world while traveling. Izi.TRAVEL is today the most important storytelling platform with 12,000 guided tours and 2,500 museums. Alex lives in Amsterdam.

Synopsis:

If you are a tourist marketing manager, a hotel or a bus company, maybe you have the feeling that you are left behind when you hear concepts like big data, virtual reality or artificial intelligence. I would like to send you a cable: all these concepts are totally unrelated to your business. We will analyze how the great digital revolution replaces the "classic tour operator" with a complex value chain in which its role is to offer local content and promote global applications and services (such as Apple's Siri, Google Maps or TESLA cars) on specialized platforms. It is those applications that have to deal with artificial intelligence, big data and those things Understanding and finding your natural space in this value chain is the most sustainable strategy. The way to survive the digital revolution is establishing strong relationships with your partners in this new environment. I will demonstrate it with several examples that we have had all over the planet.